Tamia Mugambi Tamia Mugambi

Here’s Why AI Photo booths Are the Future of Event Engagement

Discover the future of event engagement with AI photo booths. Offering hyper-personalized experiences, AI-powered photo booths transform events into immersive, shareable moments. At the Candy Cane Gala, our AI technology created stunning Renaissance-style portraits, elevating the guest experience. Learn how AI photo booths can enhance branding, boost social media visibility, and provide a competitive edge for your next event in 2025.

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Tamia Mugambi Tamia Mugambi

Why Local Creators Are the Secret Ingredient to Launch Event Success: Tim Horton’s Delivery 

Discover why local creators are the secret ingredient to launch event success. In this blog, we explore how Tim Hortons leveraged influencers to create a buzz around their delivery service launch. By combining immersive experiences, community engagement, and authentic storytelling, Tim Hortons turned a simple announcement into a nationwide celebration. Learn how interactive activations and local influencers amplified their message and made their new offerings unforgettable.

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Tamia Mugambi Tamia Mugambi

The Interactive Tim Hortons Product Launch That Had Toronto Talking

A Bold New Offering Calls for an Unforgettable Activation

Tim Hortons has never offered pizza before, and this leap into the flatbread pizza market demanded an event that captured the same sense of novelty and excitement. The goal? Generate buzz, create memorable guest experiences, and ensure everyone left talking about Tim’s Delivery and the new flatbread pizzas.

To bring this vision to life, the activation featured a one-of-a-kind video booth with a stationary Vespa, fully branded with the Tim’s Delivery logo. But this wasn’t just a photo op—it was an immersive experience. Guests hopped on the Vespa and, with the magic of a green screen, found themselves virtually zipping through Toronto, delivering freshly made flatbreads. The result? A wildly entertaining, shareable moment that had attendees—and their followers—craving more.

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Tamia Mugambi Tamia Mugambi

How AI is Flipping the Script on Photo & Video Activations at Events

Gone are the days of standard photo booths and basic event snapshots—AI is completely transforming how brands engage attendees and create shareable content. Whether you’re planning a high-energy trade show, a themed charity gala, or a corporate activation, AI-powered photo and video experiences are the secret weapon to making your event stand out.

From instant AI headshots that boost attendees’ personal brands to interactive group portraits that bring networking to life, AI-driven activations aren’t just fun—they’re strategic. They capture valuable data, extend brand reach through seamless social sharing, and turn every guest into an ambassador for your event.

And the best part? You don’t need a massive budget or a tech-heavy setup. Scalable mail-out AI booths make it easy to bring the magic of AI to any space—no complex logistics required.

Want to see how AI can take your event to the next level? Dive into the full article for case studies, insights, and real-world impact.

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Tamia Mugambi Tamia Mugambi

How Custom Sports Cards Became the MVP at the WestJet x Toronto Blue Jays Game

Discover how custom sports cards stole the spotlight at the WestJet x Toronto Blue Jays game, delivering unforgettable fan engagement. From personalized keepsakes to social sharing buzz, this activation proves why interactive experiences are the ultimate event strategy. Learn how to elevate your brand with our custom photo booth solutions.

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Tamia Mugambi Tamia Mugambi

How AI Can Take Your Next Event to the Next Level

Elevate your events in 2024 with AI-powered activations that captivate, engage, and wow your guests. From personalized guest experiences to custom AI photo booths, advanced technology transforms your event into a memorable, share-worthy occasion. Discover how MDRN Activations brought timeless 1960s glamour to life at the University of Toronto’s ARIA 60th celebration using sleek black-and-white AI-enhanced portraits. Whether it’s a gala, product launch, or corporate event, AI-powered photo booths are the ultimate way to boost engagement and make your brand unforgettable. Let’s create moments that guests will cherish and share!

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Tamia Mugambi Tamia Mugambi

Après Ski Meets Toronto: How We Turned MPI’s Holiday Social Into a Winter Wonderland

Transform your holiday party with an immersive photo booth experience! Discover how MDRN Activations brought cozy Apres Ski vibes to Toronto MPI’s winter social with custom green-screen backdrops, retro postcard overlays, and personalized keepsakes. From snowy mountain vistas to chalet-inspired settings, our photo booths create Instagram-worthy moments that guests will cherish and share. Whether it’s a corporate event or festive gathering, make your celebration unforgettable with interactive, theme-perfect photo activations. Ready to wow your guests? Let’s create your winter wonderland today!

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Tamia Mugambi Tamia Mugambi

Case Study: Xbox Activations at Fan Expo Toronto – Bringing Games to Life with Immersive Experiences

At the Xbox Fan Expo in Toronto, we here at MDRN Activations got the opportunity to create two immersive experiences showcasing the highly anticipated Indiana Jones and Call of Duty: Black Ops 6 games. By transforming a simple photo and video booth into interactive adventures, we gave fans a chance to step into the action. Attendees explored a cave-like setting inspired by Indiana Jones and took on the role of the “redacted soldier” from Call of Duty, capturing shareable content that sparked excitement. These activations drew thousands of participants and amplified buzz around the upcoming releases and Xbox Game Pass.

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Jamie Dorman Jamie Dorman

Bringing Fans to the Forefront With Effective Marketing Strategies

When planning a successful sporting event or video game launch, it is crucial to create buzz and anticipation within the sporting/ gaming community. Marketing to your target audience is key, and what is most important is that it comes across as authentic, thus being effective for maximum ROI.

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The Best Way to Engage Sporting Fans, A Look into the Rogers x NHL All-Star Game Experience

Recently we got the pleasure of working with Rogers and the NHL for the All-Star Game, where we were met with the desire for an innovative experience for fans that was both efficient for large crowds and would adhere to tight brand guidelines. We were brought onto the “Hardest Shot” concept and the objective was to capture the exhilarating experience and add the appropriate branding and music to the capture to make it shareable on social media.

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Upgrade Your Grand Opening: The Power of 360 Video Booths

Cultivating a successful grand opening that wows guests and leaves a lasting positive impression depends on several factors but ultimately comes down to the overall guest experience. You want to facilitate brand engagement, but don’t want your guests yawning at your event. So, how do you get the best of both worlds? One powerful way to do this is by using a video booth. From AI video booths to movie marketing activations, there’s no shortage of video booth options for corporate events—especially brand launches and grand openings…

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Innovative Photo Activations at Banff World Media Festival: A Brand Engagement Case Study 

MDRN Activations had the exhilarating opportunity to attend the Banff World Media Festival—a gathering that plays host to the crème de la crème of the industry, from top creators and producers to influential networks and streaming services. Our mission? To execute captivating brand activations for two leading streaming services. We'll take you behind the scenes to show you how our dedicated team brought these dynamic installations to life, enhancing brand engagement and leaving a lasting impression. Keep reading to discover the power of strategic photo activations with us and learn how we can make your next brand activation a standout success!

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