Why Local Creators Are the Secret Ingredient to Launch Event Success: Tim Horton’s Delivery
When it comes to launch events, local creators are more than just guests—they’re the bridge between your brand and the community you’re aiming to connect with. These influencers bring authenticity, relevance, and a personal touch that can’t be replicated through traditional marketing channels. By inviting creators who are already trusted voices within their niche, you’re amplifying your message in a way that resonates on a deeper, more personal level. Their audiences see more than just a product or service—they see how it fits into their own lives. And when a launch event is designed to excite, entertain, and engage, creators can amplify its impact, ensuring your message reaches far beyond the event itself.
Tim Hortons embraced this approach for their nationwide delivery service launch, this wasn’t just a delivery announcement—it was a celebration, blending immersive experiences and community vibes to create buzz around the new service.
Event Highlights: Double the Fun with a Scenic Ride
At Tim Horton’s Delivery launch event we had a custom green screen video booth onsite that featured a stationary bike built for two. Against a fall-inspired city skyline, attendees and influencers peddled together while showcasing Tim Hortons’ new menu items—like flatbread pizzas boxes and signature beverages. The engaging setup created dynamic, shareable videos perfect for social media. We also had the honour of doing a similar event in Toronto, where we showcased their launch of flatbreads. Check it out here!
A Community of Influencers
The event brought together local Vancouver influencers from lifestyle, food, and travel niches, creating a buzzworthy celebration of Tim Hortons’ new offerings. These influencers highlighted the new delivery service and showcased fresh menu items to their engaged audiences, turning the event into a local phenomenon. The vibe was more than promotional—it felt like a community rallying behind Canada’s favorite coffee chain.
Why This Activation Worked
Interactive Experience: The greenscreen bike setup invited participants to create unique videos while engaging with the brand.
Spotlight on New Menu Items: Attendees posed with flatbread pizza boxes and drinks, seamlessly promoting the delivery service and new offerings all while having authentic fun.
Local Connections: Influencers helped amplify the campaign, sharing enjoyable experiences from their own perspectives and engaging their communities.
Designed for Social Sharing: The visually compelling content was perfect for Instagram, TikTok, and other platforms, spreading the word across the country.
Tim Hortons’ delivery launch highlights the value of combining creative experiences with strategic partnerships. The video booth was the perfect tool to amplify the event’s success. It gave attendees a hands-on, memorable activity while creating visually engaging, shareable content tailored for social media. Influencers were able to produce dynamic videos featuring the new delivery service and menu items, turning the activation into an authentic storytelling opportunity. By blending creativity, technology, and community, Tim Hortons turned a simple announcement into a vibrant celebration that resonated across the nation. It’s proof that when brands engage authentically and innovatively, they create buzz that lasts long after the event wraps up.