When planning a successful sporting event or video game launch, it is crucial to create buzz and anticipation within the sporting/ gaming community. Marketing to your target audience is key, and what is most important is that it comes across as authentic, thus being effective for maximum ROI.

Recently we got the pleasure of working with Rogers and the NHL for the All-Star Game, where we were met with the desire for an innovative experience for fans that was both efficient for large crowds and would adhere to tight brand guidelines. We were brought onto the “Hardest Shot” concept and the objective was to capture the exhilarating experience and add the appropriate branding and music to the capture to make it shareable on social media.

Cultivating a successful grand opening that wows guests and leaves a lasting positive impression depends on several factors but ultimately comes down to the overall guest experience. You want to facilitate brand engagement, but don’t want your guests yawning at your event. So, how do you get the best of both worlds? One powerful way to do this is by using a video booth. From AI video booths to movie marketing activations, there’s no shortage of video booth options for corporate events—especially brand launches and grand openings…

MDRN Activations had the exhilarating opportunity to attend the Banff World Media Festival—a gathering that plays host to the crème de la crème of the industry, from top creators and producers to influential networks and streaming services. Our mission? To execute captivating brand activations for two leading streaming services. We'll take you behind the scenes to show you how our dedicated team brought these dynamic installations to life, enhancing brand engagement and leaving a lasting impression. Keep reading to discover the power of strategic photo activations with us and learn how we can make your next brand activation a standout success!

Partnering with Netflix’s Never Have I Ever star Maitreyi Ramakrishnan, the restaurant chain hosted a tasting event at the Tim Hortons Test Kitchen in Toronto, where a variety of local influencers were invited to try out the new Dream Cookie flavours. The tasting event was a prime opportunity for photos galore, and we were buzzing to work our photo booth magic when Tim Hortons’ PR agency reached out to us…

Robotic and AI development is on the rise, and interactive experiences incorporating this tech for event entertainment or brand activations represent a cutting-edge fusion of innovation and audience engagement. Automated robotic arms, in particular, are being incorporated into photo activations, giving the classic photo booth experience a modern twist. By using automated robotics to translate photos into portrait sketches, robot arm photo booths are changing the event and entertainment industry as we know it. This photo booth experience leaves guests with one-of-a-kind art pieces, creating moments they’ll remember for a lifetime. Though robotic arm activations are a relatively new concept, our RoboArt experiences have yielded impressive results at our latest events. Keep reading to learn all about it!

As a leading photo and video activation company, we’re living for the comeback of old-school experiences. Photo booths and themed photo activations add an interactive element to events, creating memorable moments for guests and providing them with tangible mementos to take home. That’s why we were thrilled when Otto’s reached out to us for their holiday celebration. Their goal was to do something cool and different for their annual holiday party. Focusing on adding a layer of fun and engagement to the event, while still wanting to give guests a novelty experience, we proposed a flipbook photo activation…

Last month, Our friends at the Ottawa Sens asked us to create a special themed photo booth to rally fans and boost social shares as the Sens returned for a home game against the Seattle Krakens. The Canadian Tire Centre was hosting its Retro Neon Night, so we gathered our gear and set off to help fans time-travel to the 80s in style. Our client wanted a fun and interactive photo experience for fans in attendance that would also serve as a social media marketing tool. For the occasion, our classic 360 Photo Booth got a makeover—a virtual one, that is…

When a client reached out to us for their corporate event in Calgary (and so close to our Western location!), we jumped at the chance to pull out our cameras. The occasion was an awards ceremony at the Fairmont Chateau Lake Louise, and the client was looking for professional event photographers on top of some branded photo booths to catch the essence of the event. This wasn’t your standard event photography request, however. When it comes to photo and video experiences, we’re known for going above and beyond…

In today's age of technology, the movie premiere experience has been elevated to a new level. Photo and video activations allow fans to interact with their favourite stars, create personalized mementos, and capture the essence of cinematic moments like never before. It’s no wonder these immersive experiences have become a movie marketing staple. Working with one of our favourite clients, we created a video experience to remember at The Flash's red carpet premiere at Toronto’s Scotiabank Theatre. It was a fan’s dream cinematic experience, full of giveaways, exclusive merch, and immersive photo opportunities.

At MDRN Activations, we love partnering with movie studios and PR companies to create movie-themed activations that redefine audience engagement at premiere and screening events. An exclusive advanced showing of Meg 2: The Trench called for a creative movie marketing activation to deliver a Meg-nificent cinematic video booth experience. Keep reading to discover how we brought the wow factor to the screen, creating moments as colossal as the deep-sea predator itself.

What's more memorable than a good scare?

Spooky season is here, and we’re looking back at some downright creepy activations we’ve done here at MDRN Activations, just in time for Halloween.

A movie premiere for The Nun II at Toronto’s downtown Cineplex theatre gave us the perfect opportunity to create a terrifying experiential marketing campaign that thrilled and entertained guests. Working with the film’s PR agency, we created a custom video booth that brought guest's movie experience to life—and sent them running for the hills. Keep reading to hear all about this ghoulish activation and why you should include a photo or video booth in your next marketing strategy.