Bringing Fans to the Forefront With Effective Marketing Strategies
When planning a successful sporting event or video game launch, it is crucial to create buzz and anticipation within the sporting/ gaming community. Marketing to your target audience is key, and what is most important is that it comes across as authentic, thus being effective for maximum ROI. The target audience for sport simulation games and sporting events typically ranges in age, however it is a common consensus to say that they take pride in their chosen team and have a community building mindset. Understanding this aspect of a fan helps brands tap into a marketing strategy that can both show appreciation to the loyal fans, thus being authentic while still generating profit and brand visibility.
Why Brand Visibility is Essential:
As we all know things have drastically changed in the business world when it comes to marketing. Recognition amongst the competition is essential to create a loyal consumer base, and this is no different when it comes to fans in the sporting industry. Therefore when planning an event or launch you need to think to yourself, how do I get people to share my event/ brand/ product on social media? Fans who consistently show their support whether it be watching games online, buying tickets, merchandise, or representing their team wherever they are, want to feel a part of the brand and community. To do this it is so important to hold events where it is “fans first” showing appreciation for their unwavering support and hard earned money spent.
Case Study: Sony Playstation NHL 24
This event was held at the NHL All Star Game where Playstation was promoting their newest version of the top ice hockey simulation video game known as NHL 24. Being that this series is popular worldwide, expectations are high and failure was not an option. We were honored to be chosen as the exclusive photo booth vendor for this event and the goal was to have the fans be the center and focus so that it would result in event satisfaction and instant sharing.
The goal was to make the fans feel like a true hockey star. Although we were required to follow
strict branding guidelines, we were able to get the best of both worlds. Sony Playstation was able to have a branding backdrop on site for fans to pose in front of, while we were able to remove the background and put the fans on the NHL 24 cover. Both aesthetic and functional, and best of all, a hockey lover’s dream come true!
Instant Gratification
Once the fans were finished taking photos, they were assisted by one of our booth attendants to share their photos directly to their email and this immediate sharing created buzz and engagement with the event making the promotion of NHL 24 happen at a faster pace. In just four days we received an outstanding number of 1,234 emails, which we consider an important base for future marketing campaigns.
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The use of a photo booth ensured that actual engagement was created with fans in an authentic way, which was a perfect match with PlayStation NHL’s mission statement of improving fan interaction. Both the interactivity and the immediate ability to share guaranteed fan satisfaction and positive branding image.
If you’re interested in coming up with the best experience for your guests at your next sporting or games event, then contact us today. Let’s make dreams a reality!