The Interactive Tim Hortons Product Launch That Had Toronto Talking
In the Spring of 2024, Toronto witnessed an unforgettable event as Tim Hortons celebrated the launch of two major milestones: the introduction of Tim's Delivery and their brand-new Flatbread Pizzas. For a brand synonymous with coffee and donuts, venturing into pizza was a bold, fresh move—one that called for an equally exciting and innovative activation. And we were thrilled to deliver just that working along side their amazing PR agency!
A Bold New Offering Calls for an Unforgettable Activation
Tim Hortons has never offered pizza before. This innovative leap into the flatbread pizza market demanded an event that captured the same sense of novelty and excitement. The goal was clear: generate buzz, create memorable guest experiences, and ensure everyone left talking about their journey with Tim’s Delivery and flatbread pizzas.
The agency behind the event had a bold vision: bring Tim’s Delivery to life in a way that was fun, interactive, and impossible to ignore. That’s where we came in. Our team took their concept and made it a reality with a one-of-a-kind video booth activation featuring a stationary Vespa, fully decked out with the Tim’s Delivery logo. But this wasn’t just any branded backdrop—it was an immersive experience. Guests hopped on the Vespa, and with a little green screen magic, suddenly found themselves zipping through the streets of Toronto, delivering boxes of freshly made flatbreads to excited customers. The result? A wildly entertaining, totally shareable moment that had attendees—and their followers—craving more.
Why Interactive Experiences Matter for Product Launches
In today’s fast-paced world, grabbing attention is only half the battle—keeping it is where the real work begins. That’s why interactive activations like photo and video booths are a game-changer for product launches. Here’s why they work:
Guest Engagement: Tim Hortons’ Vespa video booth drew people in, making them active participants in the story rather than passive spectators. By experiencing the thrill of “being the delivery driver,” guests felt a deeper connection to the new services and products.
Shareable Content: Each guest received a branded video of their Vespa adventure, perfect for sharing on social media. This not only extended the reach of the event but turned every attendee into a brand ambassador.
Memorable Experiences: The novelty of delivering flatbread pizzas on a Vespa was a moment guests wouldn’t soon forget. Unique experiences like this leave a lasting impression and foster positive brand associations.
The Power of Buzz: Lessons from the Event
The success of Tim Hortons’ flatbread pizza launch highlights an essential truth about brand and product launches: excitement and buzz are key. But how do you generate that? Here’s what we learned:
Think Outside the Box: Tim Hortons wasn’t just introducing a product; they were changing how people perceive their brand. Your activation should reflect that level of ambition.
Incorporate Interaction: Whether it’s a photo booth, video booth, or gamified experience, interactive elements invite guests to engage more deeply with your message.
Leverage Shareability: Social media is the modern-day word of mouth. Activations that create Instagrammable or TikTok-worthy moments help your message travel far beyond the event itself.
Ready to Make Your Launch Unforgettable?
The Tim Hortons launch proves that when you combine innovation with interactivity, you get results. At MDRN Activations, we specialize in creating custom photo and video booth activations tailored to your brand’s unique goals. Whether you’re unveiling a new product, launching a service, or reintroducing your brand, we’re here to help you create excitement that lasts long after the event.