At the Xbox Fan Expo in Toronto, we here at MDRN Activations got the opportunity to create two immersive experiences showcasing the highly anticipated Indiana Jones and Call of Duty: Black Ops 6 games. By transforming a simple photo and video booth into interactive adventures, we gave fans a chance to step into the action. Attendees explored a cave-like setting inspired by Indiana Jones and took on the role of the “redacted soldier” from Call of Duty, capturing shareable content that sparked excitement. These activations drew thousands of participants and amplified buzz around the upcoming releases and Xbox Game Pass.

Cultivating a successful grand opening that wows guests and leaves a lasting positive impression depends on several factors but ultimately comes down to the overall guest experience. You want to facilitate brand engagement, but don’t want your guests yawning at your event. So, how do you get the best of both worlds? One powerful way to do this is by using a video booth. From AI video booths to movie marketing activations, there’s no shortage of video booth options for corporate events—especially brand launches and grand openings…