Discover why local creators are the secret ingredient to launch event success. In this blog, we explore how Tim Hortons leveraged influencers to create a buzz around their delivery service launch. By combining immersive experiences, community engagement, and authentic storytelling, Tim Hortons turned a simple announcement into a nationwide celebration. Learn how interactive activations and local influencers amplified their message and made their new offerings unforgettable.

A Bold New Offering Calls for an Unforgettable Activation

Tim Hortons has never offered pizza before, and this leap into the flatbread pizza market demanded an event that captured the same sense of novelty and excitement. The goal? Generate buzz, create memorable guest experiences, and ensure everyone left talking about Tim’s Delivery and the new flatbread pizzas.

To bring this vision to life, the activation featured a one-of-a-kind video booth with a stationary Vespa, fully branded with the Tim’s Delivery logo. But this wasn’t just a photo op—it was an immersive experience. Guests hopped on the Vespa and, with the magic of a green screen, found themselves virtually zipping through Toronto, delivering freshly made flatbreads. The result? A wildly entertaining, shareable moment that had attendees—and their followers—craving more.

Gone are the days of standard photo booths and basic event snapshots—AI is completely transforming how brands engage attendees and create shareable content. Whether you’re planning a high-energy trade show, a themed charity gala, or a corporate activation, AI-powered photo and video experiences are the secret weapon to making your event stand out.

From instant AI headshots that boost attendees’ personal brands to interactive group portraits that bring networking to life, AI-driven activations aren’t just fun—they’re strategic. They capture valuable data, extend brand reach through seamless social sharing, and turn every guest into an ambassador for your event.

And the best part? You don’t need a massive budget or a tech-heavy setup. Scalable mail-out AI booths make it easy to bring the magic of AI to any space—no complex logistics required.

Want to see how AI can take your event to the next level? Dive into the full article for case studies, insights, and real-world impact.

Transform your holiday party with an immersive photo booth experience! Discover how MDRN Activations brought cozy Apres Ski vibes to Toronto MPI’s winter social with custom green-screen backdrops, retro postcard overlays, and personalized keepsakes. From snowy mountain vistas to chalet-inspired settings, our photo booths create Instagram-worthy moments that guests will cherish and share. Whether it’s a corporate event or festive gathering, make your celebration unforgettable with interactive, theme-perfect photo activations. Ready to wow your guests? Let’s create your winter wonderland today!

At the Xbox Fan Expo in Toronto, we here at MDRN Activations got the opportunity to create two immersive experiences showcasing the highly anticipated Indiana Jones and Call of Duty: Black Ops 6 games. By transforming a simple photo and video booth into interactive adventures, we gave fans a chance to step into the action. Attendees explored a cave-like setting inspired by Indiana Jones and took on the role of the “redacted soldier” from Call of Duty, capturing shareable content that sparked excitement. These activations drew thousands of participants and amplified buzz around the upcoming releases and Xbox Game Pass.

Cultivating a successful grand opening that wows guests and leaves a lasting positive impression depends on several factors but ultimately comes down to the overall guest experience. You want to facilitate brand engagement, but don’t want your guests yawning at your event. So, how do you get the best of both worlds? One powerful way to do this is by using a video booth. From AI video booths to movie marketing activations, there’s no shortage of video booth options for corporate events—especially brand launches and grand openings…