Cosmetica's Relaunch: How MDRN Activations helped Create a Full Immersive Experience

Cosmetica, a beauty and skincare brand, needed to relaunch their brand in 2022 and attract more customers to their products. To achieve this goal, they joined forces with MDRN Activations and their PR team, Milo, to bring their vision to life while keeping the goals on track. The result was a full immersive experience for their New York pop-up event that was a huge success. This case study will delve into the various elements that made the event such a memorable experience for attendees.

Interactive Instagram Filter

The Interactive Instagram Filter was a standout aspect of the Cosmetica relaunch event and truly set it apart from traditional product launches. The filter brought augmented reality (AR) experiences closer to guests by being accessible on their own Instagram account. This made the experience not only fun and interactive, but also highly personalized.

The filter was triggered by scanning a briefcase, adding an extra layer of excitement and exclusivity to the event. Attendees had to physically be at the event to access the top-secret product video, making it feel like a privileged and exclusive experience. The video, which self-destructed after viewing, added to the excitement and memorability of the event.

The Interactive Instagram Filter was a brilliant way for Cosmetica to engage with their customers and allow them to learn about their products in a unique and memorable way. The combination of AR and exclusivity made the event truly unforgettable for those who attended.

QR Scanning Experience

The QR scanning access was a strategic move to add an extra layer of excitement to the Cosmetica relaunch event. By requiring guests to scan their badge for access to the lab experience, the event was transformed into a secret and exclusive experience. The goal was to achieve a feel like the event was a top secret experience, making it highly memorable for those who attended.

Virtual Reality Tour

One of the key features of the Cosmetica relaunch event was the inclusion of VR tours of their facilities. The goal was to bring their Toronto facility to New York and allow attendees to virtually explore the inner workings of the brand and gain a deeper understanding of the production process of their products. The VR tours provided an immersive experience that gave attendees a behind-the-scenes look at the brand and allowed them to learn more about the products they love.

4K Macro Video of all their products

Cosmetica wanted to showcase the perfection and luxury of their cosmetic products at the relaunch event, and MDRN Activations delivered with 4K product videos that were projected onto the walls. The high-quality videos provided an immersive experience that allowed attendees to see the products in detail and truly appreciate their quality and craftsmanship. The projection of the videos onto the walls created a larger-than-life experience, emphasizing the luxury and excellence of the Cosmetica brand. This was a powerful way to communicate the brand's values and leave a lasting impression on attendees.

Guests were also given the opportunity to experience the product videos in a personal and on-the-go way. By scanning QR codes on the product cases or on a designated QR wall, attendees could view the videos on their own device, making it convenient and accessible for them to learn about the products at their own pace. This added a layer of personalization to the event and allowed guests to engage with the brand in a way that was most comfortable for them. Whether they wanted to focus on one specific product or take a virtual tour of the entire collection, the QR codes made it easy and enjoyable.

Brand Making Photo Booth

The final interactive element at the Cosmetica relaunch event was the photo booth that allowed guests to create their very own personalized brand of makeup. The booth used a series of questions to understand the attendees' preferences and suggest a personalized product just for them. This was a unique and exciting way for guests to engage with the brand and walk away with a product that was customized just for them. The photo booth provided a fun and memorable experience, and attendees left the event feeling like they had a personal connection with the brand. This was a great way to create brand loyalty and encourage repeat purchases.

Overall, the Cosmetica relaunch event was a huge success thanks to the full immersive experience created by MDRN Activations. The interactive Instagram filter, QR scanning access, VR tours, 4K videos, and interactive photo booth all combined to create a memorable and enjoyable experience for attendees, further solidifying the brand's position in the beauty and skincare industry.

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