Fika's Sisu Wine Launch: A Success Story of Interactive Marketing

Fika beauty recently launched a new product line called Sisu Wine. The goal of the launch was to increase awareness and encourage people to try the different wines in the Sisu collection. To achieve this, Fika enlisted the help of MDRN Activations to create a unique and interactive booth, using our Inspire Booth, that randomized the wine personality for each guest.

The booth was programmed to showcase the wine personality of each guest and offered them a sample of the selected wine based on the selection. The booth also captured the guest's email information and included purchase information on the wine in the follow-up email.

The launch event was a huge success as people loved the unique and interactive experience offered by the booth. The booth was able to capture over 300 people in a single day and the Sisu wine collection sold out completely before the event was over.

People appreciated the opportunity to find out their wine personality and tried the selected wine sample. The beautifully branded images that were generated by the booth added to the overall experience and further increased the brand's visibility and popularity.

The success of the launch event was a testament to the effectiveness of Fika's marketing strategy and the power of offering a unique and engaging experience to customers. By capturing email information, Fika was also able to build a valuable database of potential customers that they can market to in the future.

Overall, Fika's Wine Launch - Sisu Wine was a huge success and showcased the importance of offering a unique and interactive experience to customers in order to increase brand awareness and drive sales.

Looking to build a similar experience? Lets brain storm the right concept for you event.