Tamia Mugambi Tamia Mugambi

Case Study: Xbox Activations at Fan Expo Toronto – Bringing Games to Life with Immersive Experiences

At the Xbox Fan Expo in Toronto, we here at MDRN Activations got the opportunity to create two immersive experiences showcasing the highly anticipated Indiana Jones and Call of Duty: Black Ops 6 games. By transforming a simple photo and video booth into interactive adventures, we gave fans a chance to step into the action. Attendees explored a cave-like setting inspired by Indiana Jones and took on the role of the “redacted soldier” from Call of Duty, capturing shareable content that sparked excitement. These activations drew thousands of participants and amplified buzz around the upcoming releases and Xbox Game Pass.

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Catalina Bloch Catalina Bloch

Cosmetica's Relaunch: How MDRN Activations helped Create a Full Immersive Experience

Discover how MDRN Activations helped relaunch Cosmetica's brand in 2022 with a full immersive experience. Our team worked alongside Cosmetica's PR team to bring their vision to life with innovative features like an interactive Instagram filter, QR scanning access, VR tours of the facilities, 4K product videos, and a personalized photo booth. Read this case study to learn more about how we can help you create an unforgettable and immersive event for your brand

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