Sens 2023 Season: 5 Ways a Custom 360 Video Booth Can Up Your Social Media Marketing Game
As we await the 2023-24 hockey season, what better way to re-live last season’s highlights than through our classic 360 video booth?
Every year, we work with the Ottawa Senators to develop the ultimate immersive photo and video experiences for guests. At the height of the 2023 regular season, we created two fun and interactive video activations for guests to show their support for the Sens and show off on social media.
Our 360 video booths are the perfect way to capture and share memories in the making, and MDRN Activations had the best time amplifying this event experience! Keep reading to learn all about it and how a 360 video booth (or mosaic photo booth!) can take your event marketing to the next level.
The outer wall of the 360 video booth enclosure with the Ottawa Senators branding on it. Fans wait in line to have their videos taken.
For the last few games of the 2022-23 regular season, our client wanted to treat guests and get fans pumped before playoffs. We created experiential photo activations for two dates in early April, which included the Sens’ annual Fan Appreciation Weekend and their final two regular season home games. Needless to say, the turnout was expected to be huge for these events. But that’s what we at MDRN Activations live for!
Fans pose inside the 360 video booth. A screen with example photos of other fans posing is set up outside of the enclosure.
Our 360 videos are the perfect way to capture and share memories on social media and beyond. We use cinematic-grade equipment to capture stunning 360-degree photos or videos, complete with instant on-site editing and custom-branded outro graphics. Guests can then get their videos by email to upload to their favourite social media platforms for easy event photo marketing.
Analytics reports can be included in any of our products to see how well your photo activation did. We collect emails, conduct surveys, and track social sharing stats to help you evaluate performance, understand your audience, measure ROI, and improve your marketing strategy.
The Sen’s Fan Appreciation weekend was the perfect example of an immersive branded experience. The 360 video booth featured custom branding with a printed 360 enclosure, an outro video, and an email, all decked out in Ottawa Senators branding.
Fans were completely immersed in the experience with some help from a green screen. The 360 booth’s video animation showcased a fully packed hockey arena with a cheering audience.
Guests entered the 360 booth enclosure, posed on the platform with some help from the Director, and did their thing as our camera rotated around them.
The result was an awesome video of guests living it up amidst the crowd as the camera spanned around them, capturing every angle. Check out some of the videos below!
A photo booth attendant waits for fans to arrive at the photo booth entrance.
The inside of the video booth enclosure, featuring green screen walls, a podium, and photography lighting.
Lines for the 360 booths were packed on all three dates we provided our video experience services. Who can blame them? Memorable event experiences are all the rage nowadays, and people love sharing good content online.
Photo and video activations can help you stand out from competitors by showcasing your unique style, personality, and vision in a visually aesthetic way that will have people lining up to participate in! Plus, engaging your target audience and having them share their 360 videos online is a profitable marketing strategy.
If you’re not convinced, here are the top five ways you can benefit from a photo or video activation:
Brand Visibility and Recognition: Sharing branded content that showcases your products, services, or events increases your brand's visibility. Consistently sharing fun, high-quality content helps reinforce your brand identity and makes it more recognizable and reputable to your audience.
Storytelling: Branded photos can tell a story about your company's values, culture, and offerings. Through photo and video experiences, you can convey your brand's narrative in a compelling and engaging way.
Engagement: Visual content tends to receive higher engagement on social media and other online platforms. Branded photos and videos attract likes, comments, shares, and even user-generated content, which is ideal for marketing and encouraging a sense of community around your brand.
Event Promotion: Sharing media of events you host or participate in can create buzz and anticipation. It also gives those who couldn't attend a glimpse into the experience, potentially sparking interest in future events.
User-Generated Content: Encouraging your target audience to share their own photos and videos using your branding provides you with free promotion and proves that your audience is genuinely enjoying and using your services or offerings.
Fans congregate outside of the hockey arena.
A child talking to a photo booth attendant by the QR code screen.
A fan talking to a photo booth attendant by the QR screen.
MDRN Activations can help you create the ultimate photo or video experience at your event, topped with professional-grade customizations and branding solutions.
Plus, sharing high-quality branded content on social media can provide a ton of advantages for companies, especially in terms of marketing, branding, and engaging with your target audience.
We love working with our clients to provide the best interactive photo and video experiences for your guests. Bringing the fun to your event is what MDRN Activations does best. If you want to provide a unique, engaging activation at your next event, contact us today.