The Future is Now: How to Elevate Events and Brand Activations with RoboArt
In today's world of rapid technological innovation, photo activations have become an engaging and dynamic entertainment experience. Whether your goal is to wow guests at your organization’s gala or build your brand to leave a lasting impression, these modern advancements are your secret weapon to planning a unique and memorable event.
Robotic and AI development is on the rise, and interactive experiences incorporating this tech for event entertainment or brand activations represent a cutting-edge fusion of innovation and audience engagement. Automated robotic arms, in particular, are being incorporated into photo activations, giving the classic photo booth experience a modern twist.
A robotic arm with a pen attachment is in the process of drawing a portrait on a piece of paper, showcasing the automation of creative tasks.
A woman smiling and holding up her RoboArt portrait. The style of the drawing is minimalistic and resembles a caricature.
By using automated robotics to translate photos into portrait sketches, robot arm photo booths are changing the event and entertainment industry as we know it. This photo booth experience leaves guests with one-of-a-kind art pieces, creating moments they’ll remember for a lifetime.
Though robotic arm activations are a relatively new concept, our RoboArt experiences have yielded impressive results at our latest events. Keep reading to learn all about it!
Corporate Events
Our RoboArt activations capture your audience's attention and provide a unique experience, adding an exciting element of novelty and entertainment to your event. The combination of robotic technology and photography creates a memorable and interactive activity that leaves a doubly lasting impression on guests because of the fun experience and the souvenir they take home.
We were beyond excited to introduce the RoboArt experience at the Ottawa Dental Society President’s Gala and the Canadian Marketing Association Awards. Both events were glamorous, elegant, and prestigious. Naturally, the clients wanted an event entertainment solution to set them apart and keep guests engaged all night. Our RoboArt activation is interactive, unique, and customizable, making it a perfect fit for each event. Here’s how it works:
We build a photo booth set at your event location to take high-quality photos of guests.
Guests pose for their photos with the help of our onsite attendant.
Their photo is sent to our robot with instructions to draw what it sees.
Our robot draws guest's portraits based on their photo and is done within 15-30 seconds.
Guests walk away with a custom, robot-drawn portrait of themselves as a unique event souvenir!
With hundreds of guests in attendance at both events, we had three robot arms in rotation throughout the night.
If you have a specific vision for your event, you can customize the portraits with borders, different coloured ink, and different paper styles. These options can add a fun and creative aspect to your guest's portraits.
RoboArt activations deliver the best of both worlds—quick and easy for guests to enjoy while providing hours of amusement. They offer a uniquely interactive component at events on multiple levels: for guests getting their portraits drawn and for guests in line or passing by watching the robotic arm in action.
This one-of-a-kind entertainment technology is the perfect backdrop activity as guests mingle. And with our classic photo booth option, you’ll be sure to capture digital and print photos of all the best memories of the night.
Two women in evening dresses engaged in conversation at an event, admiring their RoboArt portrait.
Brand Activations
Incorporating interactive experiences in brand activations is a surefire way to engage with your target audience, strengthen brand awareness, and build a successful marketing campaign.
Interactive photo booths are a fantastic option if you want to foster meaningful and engaging interactions with your audience. By creating an opportunity for unique, branded photo experiences, you craft memories that linger in attendees' minds, making your brand the talk of the town long after the activation ends. Think about it—shareable, instant, and downright entertaining, these experiences turn attendees into active participants—not mere spectators.
That’s why innovative activations like the RoboArt experience are ideal for creating buzz and excitement around a brand or event. It’s a fresh experience that can be more memorable and engaging than traditional marketing methods.
In a competitive marketing landscape, differentiation is key. We can help you create a thematic experience aligned with your business’s individual messages, values, and overall brand narrative by incorporating your branding elements into the experience.
Photos and videos are highly shareable content, and when attendees capture their brand activation experiences and share them on their social channels, your brand's reach can extend far beyond the event itself. This user-generated content becomes a powerful marketing tool in its own right.
A close-up view of a robotic arm holding a pen, positioned over a piece of paper with MDRN Activations branding on it.
Interactive experiences in the realm of robotic tech offer an exciting blend of generative art, technology, and personal engagement. They provide a unique opportunity for brands to connect with their audience deeply and memorably.
Incorporating today’s technological advancements is a dynamic way to achieve your event entertainment and brand activation goals. It isn't just about capturing moments but creating moments that guests remember for a lifetime. So, get ready to capture those smiles, create shareable moments, and elevate your event planning game with the power of RoboArt.