Making Waves: How Video Booths Can Transform Your Movie Marketing Tactics

At MDRN Activations, we love partnering with movie studios and PR companies to create movie-themed activations that redefine audience engagement at premiere and screening events.

An exclusive advanced showing of Meg 2: The Trench called for a creative movie marketing activation to deliver a Meg-nificent cinematic video booth experience. Keep reading to discover how we brought the wow factor to the screen, creating moments as colossal as the deep-sea predator itself.

The Meg 2 video booth setup at Cineplex Cinemas, including a podium with the movie poster, QR codes, and camera.

We understand the pulse of modern entertainment. Immersive photo and video activations not only elevate the movie experience for guests but also set a new standard for audience engagement. Our goal is to transform regular movie nights into a captivating spectacle where excitement meets cutting-edge technology.

Special screenings are a great way to generate buzz and create branding opportunities that set the stage for a successful theatrical release. Our client's goals for the Meg 2 screening were to increase social media shares and to create a positive and exciting atmosphere around the film.

With a variety of movie fans invited to the event, including social media influencers, the addition of a custom video activation was the perfect film premiere branding opportunity.

Using parts from the Meg 2 official trailer, we created interactive video graphics to immerse guests in the branded clip, adding a fun twist to our client's branded experience and making the content more exciting and unforgettable. Our use of light and layers really allowed us to get people in the video, too. All guests had to do was provide their email to receive a personalized QR code to activate the photo booth, then lights, camera, and action!

We instructed guests on how to pose to achieve the best results. Once they were done, they were sent a branded email of their video. Take a look at some of them below!

With movie premiere event experiences like this, branding is key. That’s why we strive to get as close to our clients’ branding guidelines as possible. It’s not as simple as throwing a logo onto the set and graphics and telling guests to ‘say cheese.’

Small design details play a significant role in branding. They help people recognize your brand, making it stand out in a crowded market. These subtle elements create a strong bond with your audience, making your brand more memorable and attractive. They also contribute to message clarity and professionalism, which is crucial for brand trust. Ultimately, these details are vital for making your brand memorable, reliable, and appealing to the people you're trying to reach.

When it comes to things like colouring, fonts, and spacing, we deliver outputs that are up to par with industry standards, and we take pride in ensuring consistency throughout the entire activation.

When selecting a company for your branded experience, you want to pick one with a keen eye and attention to detail—but extensive industry experience also helps. This will ensure that not only the event experience is a success but the marketing efforts after are as well.

Remember when we mentioned that guests received a branded email of their video results? That’s exactly what we mean. Branded emails boost your credibility and make your brand more recognizable. This helps your email marketing work better and strengthens your relationships with your audience. They're essential for a strong online presence and a positive brand image. Take a look at the branded email we sent guests below!

A phone screen that reads: ‘Thank you for joining us at the advanced screening of Meg 2: The Trench. Please enter your email below to sign up and receive a personalized QR code to activate the photobooth.’

A phone screen that reads: ‘Thank you for joining us at the advance screening of Meg 2: The Trench! We know you’re ‘chomping’ at the bit to see your fin-tastic video—find it attached.’

By tapping into the excitement surrounding movie premiere events, brands can not only boost their visibility but also establish connections with movie enthusiasts. As we look forward to the future of movie marketing, it's clear that innovative approaches, like video booth activations, will continue to redefine the landscape, offering exciting possibilities for the film industry and beyond.