A cool new product!

Instagram games have taken the spotlight over the past year! They’re more popular now than ever before. While spending more time on social media, many of us have found newer activities like playing interactive games as an antidote to quarantine struggles. 

Demand for these online games are growing and Instagram has in fact created a ‘Games’ category in its effects section. These games can easily become VIRAL. Some AR games released during 2020 got hundreds to even a million views. Bottom line is, if someone enjoys playing a game they’re going to get their friends to join in, and word will spread like wild fire! 

So you’re probably wondering ‘why is she telling me this?’ and that is because I’m so excited to announce, we’re TAKING ON INSTAGRAM GAMES! Personalized branded games are the newest and coolest product we’re currently launching.  

Okay so how can you as a brand benefit from an Instagram game? Instagram games are made specifically tailored to your brand assets. While virality is a start, there are several more ways your brand can benefit from Instagram’s popular feature! 

4 KEY WAYS Instagram game filters can bring in new audiences and more revenue:

1. Host competitions & giveaways!

Lure in more clients by creating a fun incentive with your game. Get more people to participate by offering gift cards for people with the highest score!

Pro tip: Ask users to announce their score in their stories by tagging your brand. This is an ideal way to reach new audiences and spread the word about your brand. 

2. Incorporating branding in a fun and engaging way! 

No more boring ads! Let people live vicariously through your product with an interactive reality. While playing the game, your brand logo and products will be completely visible targeting the client who’s busy trying to beat their high score over and over again! 

3. Brand exposure to younger audiences!

 Instagram has a wide variety of users from all ages, but if you’re looking to target young adults, then it’s an ideal platform! You can reach newer audiences through this innovative feature and really get your clients hooked on your products subconsciously through these video games.

4. Product launches!  

This is ideal for a new product launch, the game is fully customizable to you. Launching a new lipstick? Have the goal of the game be to collect as many lipsticks as possible. For a beverage company we could create a concept to ‘collect all the flavours’, the aim would be the more flavours you collect, the higher the score. For a car brand, we can design a racing game! 

The possibilities are truly endless!

All our games are designed with high technology and artificial intelligence. We use eye tracking, blinking and facial recognition features for our video games. 

Want to try it out for yourself? Try out this game we created here and don’t forget to tag us in your scores!