Upgrade Your Grand Opening: The Power of 360 Video Booths
If you’re a business owner, you know that creating an unforgettable grand opening is more important than ever. Grand openings generate buzz and excitement around a new business, product, or location, helping to increase brand visibility and market awareness.
Cultivating a successful grand opening that wows guests and leaves a lasting positive impression depends on several factors but ultimately comes down to the overall guest experience. You want to facilitate brand engagement, but don’t want your guests yawning at your event. So, how do you get the best of both worlds?
One powerful way to do this is by using a video booth. From AI video booths to movie marketing activations, there’s no shortage of video booth options for corporate events—especially brand launches and grand openings. These interactive stations capture your guests' fun moments, turning ordinary events into extraordinary memories.
A man and a woman laugh and hold hands while posing for their 360 video, capturing a moment of joy and excitement.
Take one of our latest brand activations for Ottawa’s newest Mark Motors Porsche, for example. To introduce the city to its new state-of-the-art facility, the dealership enlisted Amanda Julia Events to plan a grand opening gala, where clients, associates, and car enthusiasts alike were invited to experience the epitome of automotive excellence. The event featured an elegant cocktail reception, live music and DJs, and gourmet food, creating an atmosphere of sophistication and exclusivity.
To add to the aura of luxury, the client recruited MDRN Activations to create a premium branded experience for guests. With years of skin in the game, the client gave us free rein to plan and execute the perfect activation. We wanted to make sure we positioned ourselves in a way that highlighted the venue, the vintage Porsche cars on display, the LCD screen backdrop, and a branded backdrop, all while enhancing the high-end Porsche ambiance.
A woman in a black floor-length dress poses for her 360 video with vintage Porsches and guests in the background.
With these elements in mind, a traditional photo booth just wasn’t going to cut it. Instead, we opted for a 360 video booth in landscape format to allow us to capture as much of the environment as possible—all 360 degrees of it, in fact. This setup is not only highly shareable but also provides a more cinematic experience for guests.
We prioritized ensuring high video quality so guests would be inclined to share their video results. For activations like this one, onsite editing is often necessary. Due to the challenges posed by using an LCD screen, we had to ensure the video results weren't overexposed while making sure everything else was exposed correctly—no easy feat. To achieve this, we created a custom profile specific to the activation site, resulting in high-quality video content too irresistible not to share.
A woman entering her email address at the video sharing station.
360 video booths have become a game-changer for grand openings and corporate events, offering a plethora of benefits that elevate the overall guest experience. Imagine capturing videos from all angles, creating immersive and interactive content that guests will remember long after the event.
These booths aren't just about fun—they're a powerful tool for boosting event visibility on social media platforms. This not only enhances guest engagement but also amplifies the event’s reach beyond those in attendance. The unique, shareable content 360 video booths produce helps spread the word, reaching a broader audience and increasing engagement.
A close-up of the sharing station screen with a guest's video result and a share button beneath the Porsche logo.
But the perks don't stop there. 360 video booths offer a fantastic branding opportunity. By incorporating logos and event-specific themes into the videos, brands can easily enhance recognition. We integrated Porsche branding into the 360 video outputs and on the sharing station screen, ensuring the brand was prominently featured and easily recognizable throughout the event.
Guests love participating in these interactive setups, adding a dynamic and lively atmosphere to any event. This modern, cutting-edge video technology also reflects positively on the host, showcasing a commitment to providing unique and advanced experiences.
Two guests holding champagne glasses stand on the booth podium posing for their 360 video as others in line watch.
Another strong suit of 360 video booths is their versatility. They fit seamlessly into various events, from corporate gatherings and trade shows to weddings and parties. Guests leave with a fun and unique keepsake, deepening their connection to the event and the brand. Plus, with options for data collection, event organizers can gather valuable insights and contact information, making these booths a smart choice for any savvy event planner.
360 video booths capture every angle of your event, making it not only memorable for your guests but also providing engaging social media content. These booths immerse your audience, encourage sharing, and create buzz around your brand—exactly what you need to set the tone for your business's success. Embrace the future of event marketing with 360 video booths and watch your event shine.